Cheetah Chug is a conceptual Branding project inspired from the favorite drink of the protagonist in the animated series "Kick Buttowski".

 

As shown in the series, the drink is told to be made up of the sweat of a Cheetah, which I feel must be a marketing tactic. Anyways, I tried to capture this essence and design the logo and the overall visual identity and positioned it as an energy drink for Multi-Sport events.

 

Conceptualised different flavours based on different qualities a person aims.