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Glaucoma Awareness Ad Campaign
Glaucoma is a set of eye disorders causing damage to the optic nerve, typically due to increased intraocular pressure.
If left untreated, it can result in vision loss or blindness.
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Regular eye exams, healthy habits, and appropriate treatment are crucial for preventing and managing this condition.
Source: discoveryeye.org
Campaign Idea: Utilizing the vision of a person suffering from Glaucoma.
Adding the emotion of discomfort in visuals through relatable themes.
Designed the visuals to be universal for all adults to make them aware.
Early diagnosis can help prevent the optical nerve damage. Late diagnosis
makes the damage irreversible.
Regular checkups are necessary to prevent Glaucoma.
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