Make Your Mother Proud
Ad-Rap campaign Concept
This project involves designing a series of posters and one Rap song video to support an Ad-Rap campaign promoting WWF's Symbolic Animal Species Adoption service.
The campaign, titled 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗠𝗼𝘁𝗵𝗲𝗿 𝗣𝗿𝗼𝘂𝗱, aims to raise awareness about issues of environment and encourage people to take action to protect and nurture Mother Earth.
Visual Concept:
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Mother Earth in Distress: Posters will depict a female figure symbolizing Mother Earth in distress, aiming to evoke empathy and a sense of urgency.
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Unified Theme: Visuals will consistently reflect the campaign’s central message of caring for Mother Earth as we would for our own mothers.
Objectives:
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Raise Awareness: Highlight the key environmental issues of poaching, plastic pollution in the ocean, and deforestation.
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Encourage Action: Inspire individuals to support WWF’s Symbolic Animal Species Adoption service and contribute to the cause.
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Emotional Engagement: Evoke a sense of responsibility and care for Mother Earth by drawing parallels between our relationships with our mothers and our planet.
Plastic in the Ocean
Poaching of Animals
Deforestation
Click to Adopt an Animal Symbolically:
#MakeYourMotherProud